Upravlenie riskami v usloviyakh neopredelennosti

ISBN-13: 9783659599941 / Rosyjski / Miękka / 2014 / 132 str.

Galantseva Irina;Akhmedzyanova Fayruza

Opis

Effektivnost deyatelnosti lyubykh predpriyatiy v znachitelnoy stepeni opredelyaetsya funktsionirovaniem marketingovoy sistemy. Marketing, rassmatrivaemyy s pozitsii obespecheniya naibolshego urovnya pribyli i umensheniya kommercheskogo riska - vazhneyshaya funktsiya upravleniya predpriyatiem, tesno svyazannaya s menedzhmentom. Marketing primenyaetsya nezavisimo ot togo, v kakoy stepeni razvity rynochnye otnosheniya, tak kak vystupaet v vide realnoy sistemy, kotoraya uvyazyvaet vnutrennyuyu i vneshnyuyu deyatelnost firmy, a takzhe koordiniruet vzaimodeystvie vsekh sub"ektov, vkhodyashchikh v sistemu marketinga. V nastoyashchee vremya funktsionirovanie otechestvennykh predpriyatiy osushchestvlyaetsya v usloviyakh ekonomicheskogo krizisa. Situatsiya kharakterizuetsya zhyestkostyu konkurentsii; nepreryvnym rostom tsen na tovary i uslugi; nestabilnostyu politicheskikh i ekonomicheskikh usloviy reformirovaniya; neobkhodimostyu prinyatiya resheniy v usloviyakh bolshikh i bystro menyayushchikhsya potokov informatsii o kon"yunkture rynka.

O autorze

Galantseva Irina Valer'evna, k.e.n., dotsent kafedry "Finansy i kredit" Instituta ekonomiki, upravleniya i prava (g.Kazan'). Akhmedzyanova Fayruza Kamilovna, k.p.n., dotsent kafedry ITEM Bugul'minskogo filiala FGBOU VPO "Kazanskiy natsional'nyy issledovatel'skiy tekhnologicheskiy universitet"