Survey research is a widely used data collection method that involves asking people questions and using their answers as information. Such data can then be used to understand individuals' views in a variety of areas such as political issues, community quality of life, and satisfaction with services and products, to name but a few. Decision makers in both the public and private sectors use survey results to examine past efforts and guide future direction. Yet, we are often surprised by the misperceptions of students, professionals and even high-level managers regarding what is required to...