This case study research was carried out for a leading Recruitment firm in India, to lay down a roadmap, as part of its repositioning strategy to be a "Recruitment Firm of Choice," in its operating markets within India and Overseas geographies. The firm's business context, given the increasingly volatile business environment and the changing Talent landscape, also necessitated a strategy outlook, which apart from risk mitigation, would help the firm open up new vistas of business & revenue generation. All businesses have strategies, strategies for what they want to achieve and how they...

While 'Strategy' is a word that is usually associated with the future, its link to the past is no less central. Noted Danish philosopher Kierkegaard once observed, " life is lived forward but understood backward." His wisdom finds an echo in Henry Mintzberg' seminal piece on "Crafting Strategy', where he writes that " Like potters at the wheel, organizations must make sense of the past if they hope to manage the future. Only by coming to recognize the patterns that form in their own behavior do they get to know their capabilities and their potential. Thus crafting strategy, like managing a...