Gives readers a firm foundation in the theories and concepts of strategic management, along with multiple analysis matrices. The book is organised into two main sections dealing with strategic analysis and strategic formulation and includes an introduction to Ansoffian Strategy and the OSPP computer model.
Gives readers a firm foundation in the theories and concepts of strategic management, along with multiple analysis matrices. The book is organised int...
Coming more than 25 years after the last edition, this edition of the groundbreaking Ansoff work on the concepts and practical implementation of strategic management provides up-to-date case studies and simplified figures and offers a comprehensive approach to guiding firms through turbulent environments.
Coming more than 25 years after the last edition, this edition of the groundbreaking Ansoff work on the concepts and practical implementation of strat...
