Effective Strategic Management: From Analysis to Implementation

ISBN-13: 9781516505494 / Angielski / Miękka / 2017 / 278 str.

Daniel Kipley; Ronald Jewe

Opis

Gives readers a firm foundation in the theories and concepts of strategic management, along with multiple analysis matrices. The book is organised into two main sections dealing with strategic analysis and strategic formulation and includes an introduction to Ansoffian Strategy and the OSPP computer model.