Words matter. How we talk about our customers will have a direct impact on how we "think" about our customers. As you will learn from this book, customers are not "a" customer or "the" customer. They are MY customer and YOUR customer. If we fail to remember that, sooner or later they will become someone else's customer.
Words matter. How we talk about our customers will have a direct impact on how we "think" about our customers. As you will learn from this book, custo...
