The art of Subliminal Seduction started way back in 1950 and they still dont want let people know,"the process of seduction". External Stimuli entices respondents mostly youth towards irrational behaviour. The level of cognition and affection plays an important role in countering the stimuli such as subliminal advertising. Emotional involvement tends to be on higher side with the subliminal exposure.The ultimate goal of a subliminal advertiser is to provocate an individual into compulsive buying.The destruction through subliminal exposure has had tremendous success ever since its...

Subliminal persuasion means persuading consumers towards a particular action when actually the target is not aware about it.Consumer exposed to subliminal advertisements can be tempted towards irrational behaviour like that of unplanned buying and compulsive buying. Cognitive and social psychologists are now learning that stimuli presented subliminally can have a considerable influence on psychological processes such as cognition, affection and emotional involvement.Studies have shown that people can be persuaded without their conscious evaluation, that is to say their cognitive power is...