Seminar paper from the year 2014 in the subject English Language and Literature Studies - Linguistics, grade: 1,3, University of Munster, language: English, abstract: Since Leech published his pioneering work English in Advertising in 1966, the relevance of advertising increased steadily in linguistics during the twentieth century (Bell, 1995: 32). The term advertising itself means 'to turn towards', thus one of the central and obvious aims of advertising is to get the recipient's attention (Goddard, 1998: 6). Additionally, the initiator aims to attract and persuade a specific target group...