Corporate Communication Management (Perception Management & Strategy Development). Corporate communication has become a distinctive discipline of strategic management. This discipline vigorously contributes to the organizational internal and external functions and its strategy development especially in key areas such as stakeholder relations, reputation management, corporate identity, corporate image, corporate branding, corporate governance, trust and corporate social responsibility. Interestingly, the focal point of this book is it is vital to unveil some hard international evidences in...
Corporate Communication Management (Perception Management & Strategy Development). Corporate communication has become a distinctive discipline of stra...