Corporate Communication Management

ISBN-13: 9783659506482 / Angielski / Miękka / 2014 / 244 str.

Abdullah Zulhamri

Opis

Corporate Communication Management (Perception Management & Strategy Development). Corporate communication has become a distinctive discipline of strategic management. This discipline vigorously contributes to the organizational internal and external functions and its strategy development especially in key areas such as stakeholder relations, reputation management, corporate identity, corporate image, corporate branding, corporate governance, trust and corporate social responsibility. Interestingly, the focal point of this book is it is vital to unveil some hard international evidences in Asia, Europe and the United States. This book is written primarily to enrich knowledge of corporate communication management for the following groups of readers: a) Postgraduate and undergraduate students studying in the fields of corporate communication & corporate marketing. b) Strategic practitioners practicing corporate communication, public relations, & strategy planning. c) Organizational leaders who lead an excellent organization in an international context. d) Academics/researchers who are interested in the areas of corporate communication & corporate marketing.

O autorze

ZULHAMRI ABDULLAH is Associate Professor in Corporate Communication and Corporate Branding at Universiti Putra Malaysia. He is also Director of the Centre for Entrepreneurial Development & Graduate Marketability. He earned his PhD at Cardiff University and PDE at Cambridge University. He has published some scientific papers in leading journals.