Albert Davis Lasker started out as a newspaper reporter when still a teenager but soon got interested in advertising. He started first as an office clerk and later became a salesman. He then asked to be given responsibility for a money-losing account so that he could try his hand at copywriting. By the age of 20, he had bought Lord & Thomas advertising agency and remained its chief executive for more than four decades. This book is as close as readers can come to an autobiography. This book tells the story of how he shaped the agency which ranked number one in its day. Originally published in...

To understand advertising, you need to understand salesmanship. Both are filled with mis-steps, gimmicks, and frauds. Advertising is widely understood to be "Salesmanship in Print." Understanding what makes a successful salesman then gives you the basics of what will make successful ads. With this tested collection of solutions, any person is well on their way to understanding human nature and how to approach prospects in order that marketing becomes routinely effective. During 10 years of research, Wheeler tested over 105,000 words and phrases on more than 19 million people, resulting in the...

The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct method of procedure have been proved and established. We know what is most effective, and we act on basic law. Advertising, once a gamble, has thus become, under able direction, one of the safest business ventures. Certainly no other enterprise with comparable possibilities need involve so little risk. Therefore, this book deals, not with theories and opinions, but...

As you are reading this, you are obviously interested in how Marketing actually works and what is actually effective. You already have been through the wringer with all these online marketers who use the same copy-paste template of a sales page, with mailing lists which send you unwanted traffic several times a week and insist that you are stupid enough to believe their hype, over and over and over. The Masters of Marketing Secrets series brings you these classics so that you can make up your own mind. All that has been done with these books is to give you modern versions of them which have...

To begin with, I was caught by surprise. I was doing my usual, which was working at the daily grind of my slow, but steady home business (of publishing books) when I got this email about a new release coming out. But it said nothing more than "Dillard was releasing something new, and did I want to be part of it?" I knew of Mike Dillard from his days in Magnetic Sponsoring. This is where he "almost single-handedly revolutionized the Network Marketing industry" - simply by introducing them to Attraction Marketing, and the Self-Liquidating Offer ("Funded Proposal") After that, he'd gone on to...

This book is not written as a personal history, but as a business story. I have tried to avoid trivialities and to confine myself to matters of instructive interest. The chief object behind every episode is to offer helpful suggestions to those who will follow me. And to save them some of the midnight groping which I did. My only claim for credit is that I have probably worked twice as long as anybody else in this field. I have lived for many years in a vortex of advertising. Naturally I learned more from experience than those who had a lesser chance. Now I want that experience, so far as...

DONT READ this book and expect your life to be the same.

This one book contains the secret behind ""Think and Grow Rich"", and other bestsellers successes.

It can tell you why you are or arent successful.
It can tell you why you are rich or poor.
It can give you the reason why something you really want to change - isnt and wont.
But you have to read it, first.

As recommended by Earl Nightingale, this book has been long out of print and is now recovered and published just so you could change your life. Edited and formatted for easy reading, this classic is a must for anyone who seriously...

Librarians Deserve Love Where They Can Find It If you want to help your self-published book escape the Kindle walled garden, what follows can help you. This book grew out of research and asking a few too many time, "Yes, but - how come?" and the typical penny-pinching necessity that comes from self-publishing as a hobby-turned-business. This is in no way a definitive guide to getting your books ready. There are tons of books and courses you can buy now. And lots of businesses out there who are devoted to accepting your hard-earned money so you can get your book published. This book fits a...

Why Does it Seem Everyone Thinks Beginning Authors are Already Rich? It's not because their books are bringing them any income. But the courses and services designed to ""help"" you just put you further in the hole It doesn't have to be that way. This entire series was written with the idea that you can get started from the computer and internet connection you already have. And nothing else. After I got my own financial freedom from publishing books, I was able to ""invest"" in some of these courses to see what I was still missing. Funny enough, that extra $500 per course taught me little I...