If you're picking this book up fresh, consider that you've really stepped in something. Over 5 decades of research and writing several dozen books wound us up here, polishing up one very unique question. It was the one thing I hadn't expected to need an answer: why winners think and believe as they do. In this book, we'll call the winners "Wonks." Because they figure things out. They are constantly looking at every problem as an opportunity. Everything else before this answered how. What I do know is that it isn't linear from here on out. It's exponential. What I've uncovered and am about to...
If you're picking this book up fresh, consider that you've really stepped in something. Over 5 decades of research and writing several dozen books wou...
If you're picking this book up fresh, consider that you've really stepped in something. Over 5 decades of research and writing several dozen books wound us up here, polishing up one very unique question. It was the one thing I hadn't expected to need an answer: why winners think and believe as they do. In this book, we'll call the winners "Wonks." Because they figure things out. They are constantly looking at every problem as an opportunity. Everything else before this answered how. What I do know is that it isn't linear from here on out. It's exponential. What I've uncovered and am about to...
If you're picking this book up fresh, consider that you've really stepped in something. Over 5 decades of research and writing several dozen books wou...
There was one copywriter who made millionaires from people who read his book, although they never wrote an ad. Eugene Schwartz wrote a classic on copywriting that is probably one of the most powerful, and profitable, books on copywriting and marketing ever written. That book has been kept available only as a rare hardback gift edition. Generations of copywriters haven't had access to this material. And the world would be a poorer place, except... Fortunately Schwartz was also prolific as a speaker. So we are able to bring notes of his lectures and a review of his classic text to life again....
There was one copywriter who made millionaires from people who read his book, although they never wrote an ad. Eugene Schwartz wrote a classic on copy...