Reading Graphic Design in Cultural Content introduces key approaches to interpreting the graphic designs we see all around us - in advertising, branding, corporate identity, packaging, high street and high fashion - and to understanding them in their cultural and social context.

Drawing examples for a wide range of design genres, leading design historians Grace Lees-Maffei and Nicolas Maffei explain theories of semiotics, postmodernism, globallisation, and consider issues and debates within cultural and visual communication theory such as legibility, the relationship of word...

Reading Graphic Design in Cultural Content introduces key approaches to interpreting the graphic designs we see all around us - in advertising, branding, corporate identity, packaging, high street and high fashion - and to understanding them in their cultural and social context.

Drawing examples for a wide range of design genres, leading design historians Grace Lees-Maffei and Nicolas Maffei explain theories of semiotics, postmodernism, globallisation, and consider issues and debates within cultural and visual communication theory such as legibility, the relationship of word...