Mass media, the fourth pillar of democracy plays a pivotal role in up-keeping the socio- political system of a country sound and healthy. Due to the advancement of information and communication technology (ICT), the role of mass media has been multiplied to a higher order. Man has conquered time and space due to this modern technology.Mass media really connects the whole universe with a noble mission to share the sorrows and sufferings, pains and strains, success stories of the society. It always, if properly managed, takes a vital part in political affairs.Mass media perform the role of a...

Mass media refers to communication devices, which can be used to communicate and interact with a large number of audiences in different languages.In the current situation, the role of mass media is very import to upgrade the rural society. It can stimulate the rural people towards progress. The mass media have been used at once for transmission of development communications to the people of this society as in others. The aim of the present study is explore the role of mass media in District, Faisalabad, Pakistan

Asian subtropics occupies 21 million hectares of rice-wheat cropping system on their fertile soils. This system carried out on 15 million hectares with highly significant impact for food safety in the area, providing staple food for more than 415 million people.Wheat (Triticum aestivum L.) has the highest position in food grains in Pakistan: 66% of the total area under food grains is wheat and it contributes 74% of the total food grain production.Tillage is done according to the soil types. Delay in wheat sowing is the result of 6-8 ploughing with planking and loss of high energy.Timely wheat...