The Role of Mass Media in Rural Development of Pakistan

ISBN-13: 9783659140396 / Angielski / Miękka / 2014 / 100 str.

Malik Muhammad Samar;Khan Muhammad Qamar;Qaisrani Saeed Ahmad

Opis

Mass media, the fourth pillar of democracy plays a pivotal role in up-keeping the socio- political system of a country sound and healthy. Due to the advancement of information and communication technology (ICT), the role of mass media has been multiplied to a higher order. Man has conquered time and space due to this modern technology.Mass media really connects the whole universe with a noble mission to share the sorrows and sufferings, pains and strains, success stories of the society. It always, if properly managed, takes a vital part in political affairs.Mass media perform the role of a dynamic watchdog and erects its fingers towards any backlog in a system. It diagnoses the system and opens the pitfalls and tries to rectify it.In this sense, it is a comprehensive and multidimensional concept and encompasses the development of agriculture and allied activities, village and cottage industries, socio-economic infrastructure, community services and facilities, and above all the human resources in rural areas.

O autorze

The Author Muhammad Samar Malik is Sociologist and recently serving as Distract Teacher Educator(DTE) Education in Rajanpur has keen interest in rural development of Pakistan, whereas, Co-Authors Engineer Muhammad Qamar Khan (Lecturer NTU-SFDAC, Karachi- Pakistan)and Dr.Saeed Ahmad Qaisrani (Assistant Professor)also serving in research and teaching