* Profiles firms at the forefront of corporate diplomacy
* Explores a fundamental challenge faced by managers of multinational corporations
* Presents new tools to help develop smarter corporate strategies for stakeholder engagement

Managers of multinational organizations are struggling to win the strategic competition for the hearts and minds of external stakeholders. These stakeholders differ fundamentally in their worldview, their understanding of the market economy and their aspirations and fears for the future. Their collective opinions of managers and corporations...

* Profiles firms at the forefront of corporate diplomacy
* Explores a fundamental challenge faced by managers of multinational corporations
* Presents new tools to help develop smarter corporate strategies for stakeholder engagement

Managers of multinational organizations are struggling to win the strategic competition for the hearts and minds of external stakeholders. These stakeholders differ fundamentally in their worldview, their understanding of the market economy and their aspirations and fears for the future. Their collective opinions of managers and corporations...