Offers students practical solutions on how to cope with and adapt to the evolving media landscape. This book includes real-world case studies, important theoretical grounding, and a focus on understanding rather than resisting the customer's desire for choice.
Offers students practical solutions on how to cope with and adapt to the evolving media landscape. This book includes real-world case studies, importa...
The second edition of The Magazine Century: American Magazines Since 1900 offers the freshest and most up-to-date history of American magazines through 2020. It includes chapters telling the stories of new magazine launches in each decade since 1900. These chapters offer a behind-the-scenes look at America’s best-known magazines and publishers and how they got started. It also includes this key information not included in the first edition: • Updated circulation data for major magazines • Major magazine closings and new launches • Ownership changes at major publishing companies ...
The second edition of The Magazine Century: American Magazines Since 1900 offers the freshest and most up-to-date history of American magazines throug...
