Managing Today's News Media: Audience First

ISBN-13: 9781452292571 / Angielski / Miękka / 2015 / 232 str.

Samir A. Husni; Debora R. Wenger

Opis

Offers students practical solutions on how to cope with and adapt to the evolving media landscape. This book includes real-world case studies, important theoretical grounding, and a focus on understanding rather than resisting the customer's desire for choice.