Satisfied customers are good - but not good enough Going from customer satisfaction to customer loyalty requires a deeper insight into the mechanics of loyalty and a new perspective on customer service. Combining theory with solid and inspiring case stories, this book will help you to gain a deeper understanding of the approach to customer service that has brought massive success to some of the world's leading businesses. Read the book before your competitors and become the company that customers will love to recommend.
Satisfied customers are good - but not good enough Going from customer satisfaction to customer loyalty requires a deeper insight into the mechanics ...
Traditional marketing is dying. It's getting more and more difficult to get the attention of consumers. Advertising is the cost of being boring. In the old days, companies broadcast their message to their customers through slick ads and sales people. But consumers got tired of listening. Now the customers are talking. They're talking to each other, their friends, colleagues, and family members. Unless you give them something worth talking about, they won't be talking about you or your product. Companies - and their marketing programs - are no longer opaque. They have become naked. In this...
Traditional marketing is dying. It's getting more and more difficult to get the attention of consumers. Advertising is the cost of being boring. In th...
Traditionel markedsforing er doende. Det bliver svaerere og svaerere at fa kundernes opmaerksomhed. I gamle dage sendte virksomheder deres budskaber ud til kunderne ved hjaelp af smarte mediebudskaber, reklamer og glatte saelgere. Men kunderne blev traette af at lytte. Nu er det kunderne, der taler. De taler med hinanden, med deres venner, kolleger og familiemedlemmer. Medmindre du giver dem noget, som er vaerd at tale om, vil det ikke vaere dig og dit produkt, de taler om. Virksomheder - og deres markedsforingsstrategier - er ikke laengere uigennemsigtige. De er nogne. I denne bog vil du...
Traditionel markedsforing er doende. Det bliver svaerere og svaerere at fa kundernes opmaerksomhed. I gamle dage sendte virksomheder deres budskaber u...
Tilfredse kunder er godt. Men det er ikke godt nok At ga fra kundetilfredshed til kundeloyalitet kraever en dyb indsigt i loyalitetens mekanismer og et fornyet syn pa kundeservice. Gennem vekselvirkning mellem teoretiske overvejelser og konkrete case stories far du et unikt indblik i det kundesyn, der har bragt verdens forende virksomheder til tops. Laes bogen for din konkurrent, og bliv den virksomhed, som kunderne elsker at anbefale."
Tilfredse kunder er godt. Men det er ikke godt nok At ga fra kundetilfredshed til kundeloyalitet kraever en dyb indsigt i loyalitetens mekanismer og ...
