Inhaltsangabe: Einleitung: Das Ziel der Diplomarbeit war die Entwicklung eines Marketing-Konzeptes fur die Neugestaltung einer bestehenden Filialorganisation im Bankbereich. Aufgrund der sehr homogenen Produktpaletten und der eingegrenzten Vertriebswege als abhebendes Merkmal gegenuber der Konkurrenz beschaftigte sich diese Arbeit schwerpunktmaig mit der Gestaltung der Kommunikationspolitik. Durch dieses Instrument des Marketing-Mix kann heute noch eine Abhebung von anderen Banken erfolgen. In den ersten Abschnitten wurden dabei die grundlegenden theoretischen Voraussetzungen gelegt. Hier...
Inhaltsangabe: Einleitung: Das Ziel der Diplomarbeit war die Entwicklung eines Marketing-Konzeptes fur die Neugestaltung einer bestehenden Filialorgan...
Can religions be compared? For decades the discipline of religious studies was based on the assumption that they can. Postmodern and postcolonial reflections, however, raised significant doubts. In social and cultural studies the investigation of the particular often took precedence over a comparative perspective. Interreligious Comparisons in Religious Studies and Theology questions whether religious studies can survive if it ceases to be comparative religion. Can it do justice to a globalized world if it is limited on the specific and turns a blind eye on the general?
While...
Can religions be compared? For decades the discipline of religious studies was based on the assumption that they can. Postmodern and postcolonial r...
Can religions be compared? For decades the discipline of religious studies was based on the assumption that they can. Postmodern and postcolonial reflections, however, raised significant doubts. In social and cultural studies the investigation of the particular often took precedence over a comparative perspective. Interreligious Comparisons in Religious Studies and Theology questions whether religious studies can survive if it ceases to be comparative religion. Can it do justice to a globalized world if it is limited on the specific and turns a blind eye on the general?
While...
Can religions be compared? For decades the discipline of religious studies was based on the assumption that they can. Postmodern and postcolonial r...
