Seminar paper from the year 2002 in the subject Tourism, University of Lincoln (Tourism), course: Strategic Management of Tourism, 20 entries in the bibliography, language: English, abstract: A key question in strategy research is why companies diverge in their conduct and profitability. Researchers have determined to view companies as autonomous entities, striving for competitive advantage from either external sources, or from internal resources and capabilities. (Gulati/Nohria/Zaheer (2000): 203) Certainly, the objective of a company's strategy is achieving competitive advantage, but...