Marketing plays an important role in the growth of any firm. In a competitive world it is crucial to meet the need of the customer so as to survive and grow in the market. Without the marketing function it is extremely difficult for any organization to survive in a globalized world today. An organization may have robust operation strategy, finance strategy and it may have a strong position on a strategic outlook however without a Marketing function the strategic goal will make little sense. Marketing helps understand the need of the customers and then the firms can design products / services...