Analysing and Comparing International Marketing Strategies

ISBN-13: 9783659438493 / Angielski / Miękka / 2013 / 104 str.

Aljamal Ahmad Mohammad

Opis

Marketing plays an important role in the growth of any firm. In a competitive world it is crucial to meet the need of the customer so as to survive and grow in the market. Without the marketing function it is extremely difficult for any organization to survive in a globalized world today. An organization may have robust operation strategy, finance strategy and it may have a strong position on a strategic outlook however without a Marketing function the strategic goal will make little sense. Marketing helps understand the need of the customers and then the firms can design products / services that will fulfill the need of the customers. Various tools can be used to within the marketing function. Marketing Mix is one such marketing tool that helps understand the need of the customer and how companies can fulfill them. This research is based on the application of Marketing Mix.

O autorze

Mr Ahmad Mohammad Aljamal obtained his first degree in Marketing from Petra Uni then he pursued his MSc in Marketing Management from University of Gloucestershire while he was working on marketing research specializing in the telecommunication & Real estate sector in Jordan and the Middle east.In 2013 he joined Huddersfield University for his PhD.