Sunday afternoon and my second grade son was selling. "Cool shop " he exclaimed to cars passing by and, "Oh come on " if the person didn't stop. He wanted money. In his mind customers didn't need any more reason than that to stock up on old Legos, action figures and pennies smashed by a genuine steam locomotive. He was out there with his "store" set up, bellowing his pitch: "Cool shop Come buy something " What more did it take? Now think about how you sell. Bet your pitch isn't much different. You shouldn't be surprised because salespeople haven't learned squat about selling since second...
Sunday afternoon and my second grade son was selling. "Cool shop " he exclaimed to cars passing by and, "Oh come on " if the person didn't stop. He wa...