Sunday afternoon and my second grade son was selling. "Cool shop " he exclaimed to cars passing by and, "Oh come on " if the person didn't stop. He wanted money. In his mind customers didn't need any more reason than that to stock up on old Legos, action figures and pennies smashed by a genuine steam locomotive. He was out there with his "store" set up, bellowing his pitch: "Cool shop Come buy something " What more did it take? Now think about how you sell. Bet your pitch isn't much different. You shouldn't be surprised because salespeople haven't learned squat about selling since second...