Brand personality is the way a brand speaks and behaves. It means assigning human personality traits to a brand to achieve the competitive advantage. When the brand image is expressed in terms of human traits, it is called brand personality. If your brand has no personality and no warmth, the consumer will treat it, likewise: no loyalty, high-price sensitivity and no inclination towards your brand. In practice, the personification of brands has been frequent since celebrities endorsed brands. The use of a celebrity and of his or her personality help, marketers position their brands in...