This is a authoritative textbook designed to meet the requirements of students of Management,commerce, scholars and other professional courses .It is serves both as a learners text and a practitioners guide. Salient features 1. Todays customers consider jewellery shopping as a tedious task rather than a pleasurable shopping experience. 2.Increased the buying power of women and the choice of variety in the products. 3.Impact on the customers, influencing them towards purchase on varieties.