Impact Of Advertisement On Jewel Purchase Decisions

ISBN-13: 9783659183836 / Angielski / Miękka / 2012 / 352 str.

A. Valarmathi

Opis

This is a authoritative textbook designed to meet the requirements of students of Management,commerce, scholars and other professional courses .It is serves both as a learners text and a practitioners guide. Salient features 1. Todays customers consider jewellery shopping as a tedious task rather than a pleasurable shopping experience. 2.Increased the buying power of women and the choice of variety in the products. 3.Impact on the customers, influencing them towards purchase on varieties.

O autorze

Valarmathi, A.Dr. A.Valarmathi, Director Vivekananda Institute of Management Studies, started her career in industries in export oriented company, Coimbatore.. She has an experience of 11 Years in teaching and has 7 Years of research experience.She has received the CMA-GRD best MANAGEMENT FACULTY AWARD in 2012.