This book looks at the relationship between attitudes toward plaintiffs attorney television advertising and attitudes toward personal injury litigation. The research discussed herein examined the personality construct of vengeance to determine if there was a mediating factor affecting individuals reactions to this advertising. The study measured the same population targeted by this form of advertising; the sample included 200 adults, aged 18 and older, living in the Indianapolis metropolitan area. The results demonstrate that there is a statistically significant relationship between this form...
This book looks at the relationship between attitudes toward plaintiffs attorney television advertising and attitudes toward personal injury litigatio...
