Business world is globalized and dynamic. The internet and brand extension, namely, have eroded traditional entry barriers. Conventional strategy models need to be reconceived for managerial relevance. Industrial organization (IO) and Resource-based view (RBV) explain different viewpoints on how a firm can achieve above average returns. This book examines their interactive effects in three different knowledge contexts: operations management, international business and organizational resource capabilities. An effective strategy is possible when there is a good fit between the organizational...