The purpose of study is to explore the relationship between Job Satisfaction and Organizational Citizenship Behavior (OCB) among employees working in banking sector of Pakistan. 350 managerial level employees from banking sector have contributed in this study by filling the questionnaire. The survey was conducted to test the hypothesized relationship between job satisfaction and organizational citizenship behavior of the banking employees. The 5-point Likert-scale research instrument for job satisfaction and its aspects was developed, based on the work of Herzberg two factor theory....
The purpose of study is to explore the relationship between Job Satisfaction and Organizational Citizenship Behavior (OCB) among employees working in ...
Brand personality is the way a brand speaks and behaves. It means assigning human personality traits to a brand to achieve the competitive advantage. When the brand image is expressed in terms of human traits, it is called brand personality. If your brand has no personality and no warmth, the consumer will treat it, likewise: no loyalty, high-price sensitivity and no inclination towards your brand. In practice, the personification of brands has been frequent since celebrities endorsed brands. The use of a celebrity and of his or her personality help, marketers position their brands in...
Brand personality is the way a brand speaks and behaves. It means assigning human personality traits to a brand to achieve the competitive advantage. ...