China has witnessed a dramatic development of tourism in urban context in the past 30 years, especially with its success in hosting the Beijing Olympic Games in 2008 and the Shanghai World Exposition in 2010. This collection of research reports examines issues such as consumer behaviour, the social impact of tourism, and urban destination image.This book was published as a special issue of the Journal of China Tourism Research

Deriving from a special issue on China Watching (Journal of China Tourism Research), this book presents the readers with a collection of seven independent research reports that adopt cross-cultural communication and cultural studies approaches to China tourism. Topics covered include the authenticity in cultural diffusion, the articulation of China through tourism, cross-cultural comparison of vacation consumption interpretation, the Chinese gaze of Europe, influence of globalization and localization on the development of tourism, behavioral implications of Chinese outbound tourism, and...