What Knowledge Workers need to know to stay competitive and differentiate themselves on an on-going basis. This book summarizes the particular findings Baker and Baron published in Bourdieu's Demon, the $1.5 million dollar analysis of how the top 5% employed professionals deploy their discretionary time and money. As the value of corporations increasingly becomes a function of their "intangibles" the knowledge professionals who are most effective at creating those intangibles will become increasingly valuable. This is a fast read well worth the investment of a reader's discretionary time and...

Premium Knowledge provides empirical evidence regarding the effectiveness of a new marketing communications framework. Based on the research summarized in Bourdieu's Demon Premium Knowledge is a "how to" manual for marketers to improve their engagement with prospects and customers. The Premium Knowledge method increases "lift" at each stage of the communications process, from "open rates" to "conversion; it increases average transaction value and decreases "opt-out rates." This book is recommended for a marketing executive looking for an additional advantage in marketing communications.