Premium Knowledge: Marketing Communications Based on Bourdieu's Demon

ISBN-13: 9781502722034 / Angielski / Miękka / 2014 / 54 str.

Richard Baker

Opis

Premium Knowledge provides empirical evidence regarding the effectiveness of a new marketing communications framework. Based on the research summarized in Bourdieu's Demon Premium Knowledge is a "how to" manual for marketers to improve their engagement with prospects and customers. The Premium Knowledge method increases "lift" at each stage of the communications process, from "open rates" to "conversion; it increases average transaction value and decreases "opt-out rates." This book is recommended for a marketing executive looking for an additional advantage in marketing communications.