Stefan Landwehr zeigt, welche Schritte auf dem Weg von der Idee zum erfolgreichen Unternehmen zu bewaltigen sind, wie der Businessplan zu gestalten ist, welche Managementinstrumente (z.B. Balanced Scorecard, Roadmapping) eingesetzt werden konnen und welches Know-how hierfur erforderlich ist. Er prasentiert problemlosungsorientierte Ansatze zum Management innovativer Grundungen und praxistaugliche Losungsvorschlage fur den gesamten Grundungsprozess.
Stefan Landwehr zeigt, welche Schritte auf dem Weg von der Idee zum erfolgreichen Unternehmen zu bewaltigen sind, wie der Businessplan zu gestalten is...
Foreword Both academic fields, innovation management and entrepreneurship, have been developed over years quite separately and (if at all) with only few contacts and interactions between each other. But looking at this fields with a 'fresh eye', they can be interpreted as essential parts of an holistic macro-model of innovation and entrepreneurship. This model describes the whole process from the creative early steps of idea management and opportunity recognition over idea development up to the (successful) commercialization of these ideas. It is one of the characteristics of this process...
Foreword Both academic fields, innovation management and entrepreneurship, have been developed over years quite separately and (if at all) with only f...
