This textbook provides a practical introduction to business design and entrepreneurship in the digital economy for non-business students.

This textbook provides a practical introduction to business design and entrepreneurship in the digital economy for non-business students.

The first book to offer a comprehensive overview of the different practices and challenges of Open Strategy, as well as the diverse applicable research perspectives. It will appeal to organization and strategy scholars, master's students in business and management, and practitioners, such as consultants and strategy staff in established firms.