Digital Innovation and Entrepreneurship

ISBN-13: 9781108470506 / Angielski / Twarda / 2018 / 476 str.

Richard Whittington

Opis

This textbook provides a practical introduction to business design and entrepreneurship in the digital economy for non-business students.

Recenzje

'An excellent and thorough guide for the entrepreneur looking to build a digital business - extremely comprehensive and clear.' Ian Halifax, Chief Financial Officer, ON24

Spis treści

Foreword; Preface; 1. About innovation and entrepreneurship; 2. Framing the business; 3. Promotion and sales; 4. Delivery and operations; 5. Value capture; 6. Growth and scalability; 7. Intellectual property and protection; 8. Leadership and structure; 9. Key themes and summary points; Appendix A. Principal terms of product licensing agreements; Appendix B. Principal terms of customer service agreements; Appendix C. Principal terms of customer delivery contracts; Glossary; Bibliography; Index.