This book summarizes the main trends in advertising and communication at the end of the nineties, addressing consumers attitudes, reactions and behaviours as well as the main challenges and most important, changes felt by the advertising and communication agencies whilst developing promotional campaigns. Throughout the text, and in order to better illustrate and support the opinions and conclusions expressed therein, real life examples of strategies, campaigns, events and facts that have been implemented and observed are used, as means to probing and rattling the reader's brain with memories...

We have all heard countless times about "eating 5 a day" and the importance of doing exercise on a regular basis to look good, young, healthy and to achieve that long-desired body shape. The facts show that the number of obesity and weight-gain related illnesses has been skyrocketing, especially in the so-called modern societies, where the information about how to keep healthy is splattered all over national media. You will find much to learn from this book; put it all into practice and you can look forward to an enjoyable and healthier life - at any age.