The Pakistani Satellite TV channels have recently gone through a massive boom in Pakistan and for the survival of media industry, advertising revenue is the main source. This research aims to study what becomes the reason of the boom, takes through of the media boom and studied its affects on advertising scene in Pakistan and the arising challenges. The advertising and electronic media are intertwined and connected like the symbiosis between the two which is inherent and natural as the income from advertising provides media with partial or even pre-dominant financial feasibility. After...