Satellite Televisions and Advertising Industry

ISBN-13: 9783639359626 / Angielski / Miękka / 2011 / 100 str.

Muhammad Waqas Rana

Opis

The Pakistani Satellite TV channels have recently gone through a massive boom in Pakistan and for the survival of media industry, advertising revenue is the main source. This research aims to study what becomes the reason of the boom, takes through of the media boom and studied its affects on advertising scene in Pakistan and the arising challenges. The advertising and electronic media are intertwined and connected like the symbiosis between the two which is inherent and natural as the income from advertising provides media with partial or even pre-dominant financial feasibility. After 9/11, when the war of terror started and Pakistan chose to become a strategic ally of US war, and with an internal Government shift in Pakistan that decided to open frontiers of the country for foreign investment. With the increase in foreign investment several MNCs find route in the country. At the same time, the Government invited private sector for TV licences and from one state owned Pakistan Television, the industry swelled to the burgeoning industry of more than 55 channels.

O autorze

Muhammad Waqas Rana received his BBA-honors degree from Iqra University, Pakistan and completed his MBA with specialisation in Marketing from the University of Wales, Newport, United Kingdom. He has worked in Geo Television Networks, Pakistan's largest media group. His area of interest are marketing and advertising