This book centers on the impact of distribution strategy on customer value. Of the four marketing mix elements, distribution has attracted a lot of interest since the execution of distribution activities adds value to customers which is imperative to the success of a firm's marketing strategy This book reviews relevant literature on distribution strategy, value addition, and customer value. Distribution strategy in this context includes all those decisions that center on the determination of the method of selling products to the designated end markets and the types of contracting agreements...

This book is a quick documentation of market operations of village chicken in Kenya. It follows discussions that emerged from the 8th Tich Annual Scientific Conference held at The Great lakes University of Kisumu between 29th April to 1st May 2011. The book uses a case study to demonstrate these market operations. Tich Nam Enterprises Limited and Great Lakes University of Kisumu has identified the village chicken chains as an integral part of its community operations. The chains are aggressively promoted to provide viable livelihood sources to communities it seeks to uplift. Where as emphasis...

Marketing is constantly evolving. There seems to be a schism between theory and practice in our context. Thus students need quick guides to this knowledge and appreciate its efficacy within Kenya context as well as a global view. These notes should be complementary in nature and students need to review standard Marketing texts available in College Libraries and Bookshops. In these notes we attempt to condense the vast material and present it in a readable language for students at all levels. This reflects my teaching experience in tertiary institutions of learning. Thus students at...

This book is based on key concepts of Mergers and Acquisitions (M&A) which are relevant to the Kenyan situation. There is a disparity between Kenyas experiences and that of the developed world. The ensuing disparity in world mergers and acquisitions and Kenya in particular forms the basis of this study. Bidder characteristics, industry variables and market variables were included in an exploratory survey of six firms listed in financial and Industrial sectors listed at the Nairobi Stock Exchange. At 0.05 significant levels, regression results averagely showed an impressive...