Iceberg Philanthropy turns traditional planned giving on its head by showing fundraisers how very ordinary donors are making extraordinary gifts to charity in their wills. With a powerful synergy of major gift strategy and direct marketing tactics, Iceberg Philanthropy shows fundraisers how to extend their reach way beyond previous planned giving frontiers. A must read for any fundraiser with an imagination and a sense of humour

At the end of the day, donors are just people. And people go through their days moving between their three natural dimensions - the intellectual, the emotional and the spiritual. If we really want to connect deeply with our donors, we must learn to reach their heads, their hearts AND their souls. For the first time ever, this book tells fundraisers how to connect with donors in all three dimensions. The economics of philanthropy is actually startlingly simple. Loyal donors are the economic engine of any charity's database. Donor loyalty has become the holy grail of fundraising. 3D...