Iceberg Philanthropy

ISBN-13: 9781419669910 / Angielski / Miękka / 2007 / 188 str.

Fraser Green; Beth McDonald

Opis

Iceberg Philanthropy turns traditional planned giving on its head by showing fundraisers how very ordinary donors are making extraordinary gifts to charity in their wills. With a powerful synergy of major gift strategy and direct marketing tactics, Iceberg Philanthropy shows fundraisers how to extend their reach way beyond previous planned giving frontiers. A must read for any fundraiser with an imagination and a sense of humour