Title of the project "Study of the Effect on the sales of Indian Oil Bitumen due to import in west Bengal" Itself suggests the gist of the project. Indian Oil Corporation Limited is the flagship national oil company in the downstream sector. Its objective is to maintain the highest market share in all its product portfolios. So this project was assigned to me to contribute towards the goal of this organization as well as this was a good exercise from my learning point of view. The basic approach in this project is identifying what are the reasons for decrease in the sale of IOCL bitumen...

Generally, industrial organizational tend to be technically oriented-much more interested in a particular product and its technical development. Many managers in such firms are promoted out of engineering and research and development departments. Sometimes technical values tend to dominate their decision- making. When it happens, there is a risk of "becoming so charmed with a technical accomplishment or particular product parameters that the necessary flexibility for responding to customer needs in a competitive market place disappears. It is more serious in industrial marketing due to the...