Industrial Marketing » książka
Industrial Marketing
ISBN-13: 9783639309584 / Angielski / Miękka / 2011 / 292 str.
Generally, industrial organizational tend to be technically oriented-much more interested in a particular product and its technical development. Many managers in such firms are promoted out of engineering and research and development departments. Sometimes technical values tend to dominate their decision- making. When it happens, there is a risk of "becoming so charmed with a technical accomplishment or particular product parameters that the necessary flexibility for responding to customer needs in a competitive market place disappears. It is more serious in industrial marketing due to the complexity of the problems customers are attempting to solve.
Generally, industrial organizational tend to be technically oriented-much more interested in a particular product and its technical development. Many managers in such firms are promoted out of engineering and research and development departments. Sometimes technical values tend to dominate their decision- making. When it happens, there is a risk of "becoming so charmed with a technical accomplishment or particular product parameters that the necessary flexibility for responding to customer needs in a competitive market place disappears. It is more serious in industrial marketing due to the complexity of the problems customers are attempting to solve.
Czytaj nas na:
KrainaKsiazek.PL - Księgarnia Internetowa
