Welcome to the 5th European Conference on Smart Sensing and Context. EuroSSC 2010 is a venue for high-quality papers that describe both original and unpublished research advancing the state of the art in smart surroundings, context-awareness and networked embedded sensor and actuator systems. The conference brings researchers of a variety of disciplines, perspectives and g- graphical areas together. It aims to explore the implications of computing as it starts to surround us transparently, interwoven into the fabric of everyday life. Our Program Committee composed of 28 leading international...

Im Mittelpunkt der Betrachtung steht die Frage nach der Erfolgswirksamkeit verschiedener Kundenbindungsinstrumente in wachsenden und stagnierenden Markten."