The Avengers was 2012's number one worldwide box office winner - but did you know the seeds of this blockbuster movie's success were actually planted fifty years earlier? You'll find out how in StorySelling: Hollywood Secrets Revealed, when Emmy winner Nick Nanton and J.W. Dicks, authors of the best-selling Celebrity Branding You, expose why StorySelling is the most powerful method of persuasion known to man - and how any entrepreneur or business owner can put it to work to create their own blockbuster success From the science behind why stories are essential to the human mind - to the...

Apple. Uber. Amazon. Chipotle. Federal Express. Zappos. What do these phenomenally successful companies have in common? They're all Mission-Driven businesses-and have been since day one of their existence. Now for the first time, Nick Nanton and JW Dicks, the Emmy Award-winning marketing masterminds who brought you The Wall Street Journal best-selling book, StorySelling, reveal the secrets behind why Mission-Driven companies stand head and shoulders above their competition-and how yours can too In these pages, you'll see the startling statistics that show just how dramatic an advantage being...