Story Selling: Hollywood Secrets Revealed: How to Sell Without Selling

ISBN-13: 9780988641877 / Angielski / Twarda / 2013 / 256 str.

Esq. Nick Nanton; Esq. J. W. Dicks

Opis

The Avengers was 2012's number one worldwide box office winner - but did you know the seeds of this blockbuster movie's success were actually planted fifty years earlier? You'll find out how in StorySelling: Hollywood Secrets Revealed, when Emmy winner Nick Nanton and J.W. Dicks, authors of the best-selling Celebrity Branding You, expose why StorySelling is the most powerful method of persuasion known to man - and how any entrepreneur or business owner can put it to work to create their own blockbuster success From the science behind why stories are essential to the human mind - to the secrets behind the story elements that are irresistible to an audience - Nanton and Dicks uncover what made the greatest StorySelling campaigns of all time click and show you how to use those very same ingredients to create your own marketing juggernaut. Inside this practical, heavily-researched, and entertaining howto guide are the principles Hollywood uses to build its billion dollar franchises. StorySelling: Hollywood Secrets Revealed is truly your ticket to awesome business success."