In our evolving American political culture, whites and blacks continue to respond very differently to race-based messages and the candidates who use them. "Race Appeal" examines the use and influence such appeals have on voters in elections for federal office in which one candidate is a member of a minority group.
Charlton McIlwain and Stephen Caliendo use various analysis methods to examine candidates who play the race card in political advertisements. They offer a compelling analysis of the construction of verbal and visual racial appeals and how the news media covers campaigns...