Race Appeal: How Candidates Invoke Race in U.S. Political Campaigns

ISBN-13: 9781439902752 / Angielski / Twarda / 2011 / 272 str.

Charlton McIlwain; Stephen Maynard Caliendo

Opis

In our evolving American political culture, whites and blacks continue to respond very differently to race-based messages and the candidates who use them. "Race Appeal" examines the use and influence such appeals have on voters in elections for federal office in which one candidate is a member of a minority group.
Charlton McIlwain and Stephen Caliendo use various analysis methods to examine candidates who play the race card in political advertisements. They offer a compelling analysis of the construction of verbal and visual racial appeals and how the news media covers campaigns involving candidates of color.
Combining rigorous analyses with in-depth case studies-including an examination of race-based appeals in the historic 2008 presidential electionOCo"Race Appeal" is a groundbreaking work that represents the most extensive and thorough treatment of race-based appeals in American political campaigns to date.