Katherine Edinburg didn't want to believe in ghosts. Or vampires. Demons either. Folklore Superstition Nonsense But that was before she woke up, soaked to the bone, stiff as a board, standing on a rickety old suspension bridge somewhere in central Texas next to a beautiful stranger named Genevieve Witherspoon...

CMO Hurricane: The Turbulent World of Marketing Executives explains the stormy new environment marketing executives must now navigate, where stingy CFOs control corporate purse strings, and funding for every marketing program must be justified by positive return on marketing investment (ROMI). CMO Hurricane strives to show marketing executives how to procure marketing budgets from CFOs, how to establish positive working alliances with CIOs to manage effective development of marketing technology through outside agencies, and to provide a crash course on current Disruptive IT trends and tools,...